There's this new Nokia campaign going on called "It's your life in there". I was watching 24 on TiVo and as I went to grab my remote, the commercial began and I had to see how it played out. It's a woman talking about the sensitivity and privacy of her phone, and how there's a natural process before "letting someone into your phone". It was one of those 'human use case' oriented commercials, that didn't have a real connection to a feature or anything. I was listening carefully to see if there was some sort of wiz bang feature they were going to push. Nope. Then my wife said "Isn't that what Buzzage does?" Funny enough, the content for the commercial actually maps better to what we would be pushing. I wonder if they'll license us the copy;)
-MC
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