We were sitting with our PR firm today and our guy Tim came up with a phrase "your phone is your castle". It's good on a couple different levels. First, it's a play on 'your home is your castle'. Second it's actually true. Find me somebody that doesn't carry that phone with them at all times, whether it's the people that still wear them on their belts like cowboys with pistols, or those that toss them in their pockets, purses, drink holder in the car, or just sit them on the desk...if you can find someone that doesn't do one of these regularly, they're the exception.
We have a beta offering now (which is a portion of what we'll offer in the not too distant future) which actually allows consumers to control and manage who calls them and when. It's not a secret now that consumer privacy is the first of multiple facets of "lifestyle communications" that we're working on. Eventual versions contemplate these types of functions for a caller and a callee at the same time. So imagine you're posting a personal ad or a social networking profile, and you wish to include a phone number. What do you do? 
