So Ben flew out West from Jersey quite often between February 2005 and September 2005. We have this little guest cottage by the pool where Ben would stay. We'd spend most of our time in "Studio C" which is behind the house. That's the home office/incubator/music studio. (I incubated The Yoga Company and Ooma there and recorded over 80 songs there). We worked there by day, and jammed with the band at night. It was important to have fun as we embarked down this long road. As serious of a risk/opportunity starting this company was, we had to find ways to not take it too seriously.
In January 2005, there were about 15 different things Ben's platform could be optimized to deliver. (I just started to write some of them down, but then I found an old slide:
Ok so maybe there were more than 15 things;) We made progress very quickly and came to new conclusions. The chemistry was better than I'd ever experienced. At first we refined ideas, and refined the way we presented them. I had just read The Art of the Start by Guy Kawasaki and Presenting to Win by Jerry Weissman, so I was feeling good about tackling our pitch. Little did I know I would spend the coming 8 months refining it. Were we doing the right thing?
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